Newsroom
Announcements, press inquiries and everything you need to write about Gluuer accurately.
About Gluuer
Gluuer is a simple lead magnet hosting and email capture tool that turns any file or URL into a shareable lead magnet in about 10 seconds.
Upload a PDF, guide, template, video or other resource, or paste a URL, and Gluuer creates the gated experience around it. It collects and verifies the visitor’s email, gives them access to the resource and saves the contact for you to manage, export or follow up with later.
No separate landing page. No form builder. No complicated automation. No stitching together five different tools just to give someone a PDF.
Gluuer sits somewhere between file sharing and email marketing, taking the useful parts of both and stripping away everything you don’t need.
It is built in Australia for creators, consultants, marketers and small businesses building direct audiences online.
Who we are
Gluuer was founded by Berto Macario, a Brazilian-Australian design director with years of experience across digital, creative and technology.
The idea came from a very personal frustration:
Why should it take five different tools to give someone a PDF and collect their email?
Creating a lead magnet had become strangely complicated. Build the resource, create a landing page, add a form, connect an email platform, configure the delivery, test everything and hope the person eventually receives what they asked for.
So Berto created Gluuer.
A small, focused micro-SaaS that does one job really well: take something useful you already have and turn it into a lead magnet people can access and you can build a relationship from.
What we believe
We believe the next era of technology is going to automate an enormous amount of communication.
AI will write more emails, create more content, trigger more workflows and make it easier than ever to automate what happens next.
That makes real human interaction more valuable, not less.
At Gluuer, we think endless email sequences and over-engineered nurture funnels often do the opposite of what they were designed to do. They turn a moment of genuine interest into another automated stream of messages people learn to ignore.
We prefer something simpler.
Someone finds something useful.
They ask for it.
You learn who they are.
You follow up when there is actually something worth saying.
Gluuer gives creators the tools to collect verified contacts and stay connected without forcing them into a complicated email marketing machine.
Because as more of the internet becomes automated, being human is going to stand out.
Boilerplate
Gluuer is a lead magnet hosting, verified email capture and contact management platform for creators, consultants, marketers and small businesses.
Users can upload a file or paste a URL and create a shareable gated lead magnet in about 10 seconds. Gluuer handles the capture experience, email verification, gated access, contact management and simple follow-up in one flow.
The platform is designed as a lightweight alternative to building separate landing pages, forms, delivery automations and email integrations for every lead magnet.
Gluuer was founded in Australia by Brazilian-Australian design director Berto Macario.
Why Gluuer exists
Lead magnets are supposed to be simple.
Make something useful. Give it to someone. Stay in touch.
Somewhere along the way, that turned into landing-page builders, form tools, SMTP settings, email platforms, automations, integrations and delivery workflows.
Gluuer removes that setup.
A file or URL goes in. A shareable lead magnet comes out.
About 10 seconds later, you are ready to collect verified contacts.
Quite literally.
What Gluuer is not
Gluuer is not trying to replace Mailchimp, Klaviyo or your CRM.
It is also not simply another file-sharing tool.
It sits in between.
Gluuer helps you turn the resources you already have into a simple way to collect verified contacts, share gated content and start a relationship.
If you want complex campaigns, segmentation and large-scale email automation, use an email marketing platform.
If you want to turn a PDF or link into a lead magnet without spending half an afternoon setting it up, use Gluuer.
Press inquiries
For interviews, founder commentary, product questions or partnership inquiries, contact us at:
We aim to respond within one working day, Australian Eastern Time.
Founder
Berto Macario
Founder, Gluuer
Berto is a Brazilian-Australian design director working across design, digital products, technology and creative direction.
Gluuer grew out of his own frustration with the unnecessary complexity involved in creating and distributing lead magnets.
Founder interviews and commentary are available on topics including:
lead generation, creator tools, human-centred technology, AI and automation, digital products, audience building and the future of online communication.
Brand assets
Logos, wordmarks, product screenshots and founder photography are available in the Gluuer press kit.
A few important rules:
The name is written as Gluuer, with two U’s.
Please do not recolour, stretch, outline or add effects to the logo.
Leave clear space around the mark equal to at least the height of the lowercase “g”.
Where possible, use the supplied product screenshots rather than capturing the interface yourself. This helps ensure published images reflect the current Gluuer experience.
Download the press kit
Download the Gluuer press kitLogos, wordmarks, product screenshots, founder photography and boilerplate copy in one place.